About
Zorpads is a leading innovator in odor-eliminating shoe inserts, dedicated to providing simple, effective, and discreet solutions for foot odor. Designed to keep shoes fresh and comfortable, Zorpads combines science-backed technology with customer-focused design. As a Shark Tank–featured company, Zorpads continues to grow rapidly, expanding its reach to customers who value freshness, convenience, and performance.
Challenge
As Zorpads scaled its business, the company needed a more sophisticated and data-driven approach to digital advertising. Their primary challenge was achieving and exceeding ROAS targets to maximize revenue from ad spend while identifying the most effective channels, audiences, and messaging. They wanted to move beyond their internal capabilities and leverage an agency’s expertise to scale performance quickly and efficiently.
The Approach
AdToro developed a comprehensive digital marketing strategy tailored to Zorpads’ growth goals and ROAS objectives. Their scope of work included: Campaign Development & Management: Creating, launching, and monitoring high-performing ad campaigns across Facebook and Google. Targeting & Spend Optimization: Strategically selecting audiences, adjusting spend levels, and testing variables to maximize return on ad spend. Performance Monitoring & Reporting: Providing monthly reports that detail top-performing channels, successful tactics, and opportunities for future growth. Iterative Testing & Expansion: Continuously testing creative, messaging, and targeting approaches to improve efficiency and discover new growth opportunities. AdToro worked closely with Zorpads’ team, providing transparency, ongoing communication, and detailed reporting. Their proactive and results-driven approach quickly established them as a trusted strategic partner.
The Results
The results were transformative. Within just two months, AdToro doubled Zorpads’ ROAS, and within eight months, they tripled it — far exceeding expectations and unlocking significant revenue growth. Their strong performance and strategic insight impressed Zorpads so much that the company expanded the partnership to include Amazon advertising management as well. The client praised AdToro as a “go-getter agency” — proactive, driven, and deeply committed to results. Their structured reporting and transparent communication made collaboration seamless and allowed Zorpads to confidently test and explore new opportunities. Thanks to AdToro’s work, Zorpads has not only achieved its ROAS goals but also strengthened its overall digital marketing foundation, setting the stage for continued growth and success.