About
Riskovery Solutions is a leading provider of corporate travel risk management solutions for large enterprises. The company helps organizations plan, monitor, and recover employees who are traveling or working abroad, ensuring safety and continuity across global operations. With a focus on proactive planning, real-time monitoring, and rapid response, Riskovery empowers businesses to protect their workforce and mitigate risk wherever they operate.
Challenge
Riskovery faced a unique challenge: their solution is highly specialized and only relevant to upper-tier B2B clients, making precise targeting and messaging essential. They needed a digital partner who could tell their story clearly and compellingly, redesign their website to reflect the complexity of their offering, and develop campaigns that would generate qualified leads from large enterprises. In addition to website development, they required support across SEO, paid advertising, creative, and email marketing to build a strong digital foundation and scalable lead generation engine.
The Approach
AdToro implemented a comprehensive digital marketing strategy designed to help Riskovery reach its target audience, improve visibility, and generate quality leads. Their scope of work included: Website Design & Development: Redesigning the company’s website with optimized messaging, visuals, and content tailored to enterprise decision-makers. Paid Advertising: Managing targeted campaigns across Google Ads, Bing Ads, and LinkedIn Ads to reach high-value B2B audiences and drive conversions. Content & Creative Production: Developing high-quality marketing materials including graphics, video content (such as an explainer video), and weekly “In the News” blogs to engage and educate prospects. SEO & Blog Strategy: Optimizing site content to improve search performance and increase organic visibility. Email Marketing: Building and executing campaigns to nurture leads and support ongoing engagement. A dedicated project manager served as Riskovery’s single point of contact, ensuring smooth communication and efficient project execution. AdToro also provided ongoing strategic support, continuously optimizing campaigns and messaging based on performance data.
The Results
The partnership has produced measurable success. AdToro consistently meets the client’s cost-per-lead (CPL) goals, allowing Riskovery to confidently increase its digital advertising budget over time. SEO performance continues to improve, and their weekly blog series has attracted a growing subscriber base. The client praised AdToro’s communication and responsiveness, highlighting their willingness to accommodate meetings, respond quickly via Slack and email, and even support urgent needs on short notice. The quality of the work — from website design to campaign execution — was described as exceptional, with the client noting that “they’ve delivered everything we’ve asked.” While Riskovery noted that AdToro is not the cheapest option, they emphasized that the quality, support, and results far exceed expectations, making the investment worthwhile. The partnership continues to grow as AdToro delivers impactful marketing strategies and high-quality leads that align with Riskovery’s business goals.