About
Rep Fitness is a leading provider of premium fitness equipment, driven by a mission to enrich lives through innovation, customer service, and value. Founded in 2012 by two fitness-obsessed brothers, the family-owned company has rapidly evolved into an INC 500 growth brand. With a start-up mentality and relentless passion, REP has achieved triple-digit year-over-year growth and a loyal customer base nationwide.
Challenge
As Rep Fitness expanded its footprint in the competitive fitness equipment space, they needed a digital agency that could match their momentum—and amplify it. The goal: scale their digital advertising efforts efficiently without compromising performance. They were looking for a strategic partner who understood growth marketing at scale, and could help them drive real results across a diverse portfolio of platforms.
The Approach
AdToro took a holistic, full-funnel approach to Rep Fitness’s digital marketing strategy, managing key performance channels including: PPC Advertising (Google & Bing) Paid Social (Meta, TikTok, and more) Amazon Advertising Email Marketing & Lifecycle Automation From day one, AdToro embedded themselves within the Rep Fitness team, syncing weekly, collaborating daily via Slack, and offering strategic insights at every turn. Their proactive campaign management and willingness to adapt quickly to feedback helped Rep move fast—without sacrificing quality.
The Results
AdToro delivered measurable impact across every key metric that mattered to Rep Fitness: Millions of hyper-targeted users reached monthly across platforms Significant improvements in cost per acquisition (CPA) across all channels Efficient CPC and CPM levels, maintained even as budgets scaled Consistent month-over-month growth in conversions and ROAS Smooth and transparent collaboration, with a shared commitment to testing, learning, and optimizing