About
Rep Fitness is a leading provider of premium strength and fitness equipment, dedicated to enriching lives through innovation, customer service, and value. Founded in 2012 by two fitness-obsessed brothers, the family-owned company has grown into one of the fastest-rising brands in the industry, delivering high-quality equipment to home gyms and commercial facilities nationwide.
The Challenge
With ambitious growth targets and a competitive market landscape, Rep Fitness sought a strategic partner to manage their PPC campaigns and fuel their next phase of expansion. Their goals were to acquire new customers, maintain positive returns on ad spend (ROAS), and achieve year-over-year growth across all major ad platforms. The challenge required expert campaign management, precise audience targeting, and constant optimization to maximize performance.
The Approach
AdToro took a full-funnel, data-driven approach to Rep Fitness’s paid media strategy, managing and optimizing campaigns across key performance channels. Their scope of work included: Google Ads: Targeting high-intent users searching for strength and fitness equipment to drive conversions and maximize ROI. Meta Ads (Facebook & Instagram): Engaging new and returning customers with creative campaigns designed to build brand awareness and boost sales. Amazon Advertising: Optimizing campaigns to reach customers where they shop and improve sales performance within Amazon’s marketplace. From day one, AdToro embedded themselves within Rep Fitness’s team, syncing bi-weekly via virtual meetings and providing detailed performance reports and actionable recommendations. Their proactive campaign management and adaptability ensured campaigns stayed aligned with evolving business goals while delivering strong results.
Results
AdToro’s efforts delivered positive returns across all channels, fueling year-over-year growth for Rep Fitness. Their campaigns consistently acquired new users while maintaining strong ROI, contributing directly to the company’s continued success in a competitive industry. The Rep Fitness team praised AdToro’s responsiveness and attention to detail, highlighting their same-day replies, adaptability to custom reporting requests, and delivery of detailed, actionable insights instead of generic summaries. While minor issues such as campaigns running against out-of-stock items were noted, they were quickly addressed and did not impact overall performance. Overall, AdToro proved to be a highly responsive, strategic, and results-oriented partner — helping Rep Fitness strengthen its digital advertising performance and scale its brand to new heights.