About
ProGrade Digital is a leading provider of high-performance memory cards and workflow readers designed for professional cinematographers and photographers. With a focus on speed, reliability, and innovation, ProGrade helps creators capture and transfer their most important work efficiently and securely. The company is dedicated to delivering premium digital storage solutions that meet the rigorous demands of creative professionals worldwide.
Challenge
ProGrade needed to level up their social media advertising and reach a broader audience of professional creators. Their goal was to increase reach, optimize cost per click, and maximize return on ad spend (ROAS) across key platforms. To achieve this, they needed a team that could build and execute sophisticated ad strategies, test new channels, and continuously refine campaigns for better performance.
The Approach
AdToro implemented a comprehensive social media advertising strategy designed to scale ProGrade’s digital presence and improve performance across key metrics. Their scope of work included: Campaign Development & Management: Creating and managing targeted ad campaigns across Facebook, Instagram, and Twitter to engage ProGrade’s core audience of cinematographers and photographers. Creative Strategy & Production: Developing compelling ad creatives tailored to ProGrade’s brand and audience. Platform Expansion & Testing: Exploring and testing additional platforms to expand reach and identify new growth opportunities. Ongoing Optimization: Continuously refining targeting, creative, and bidding strategies to maximize ROAS and lower cost per click. Performance Tracking & Reporting: Providing real-time performance dashboards and weekly calls to review campaign metrics and discuss optimization opportunities. AdToro worked directly with ProGrade’s leadership team, ensuring seamless communication and alignment on strategy. Their collaborative approach included project management through Asana and Slack, as well as frequent reporting to keep performance transparent and actionable.
The Results
Since partnering with AdToro, all of ProGrade’s key advertising metrics have improved month over month, including ROAS, total reach, and cost per click. The campaigns continue to scale effectively as AdToro optimizes performance and explores new ways to reach a wider audience. The workflow between the teams has been described as seamless and highly collaborative, with weekly calls and real-time dashboards keeping everyone aligned on progress. ProGrade praised AdToro for their responsiveness, strategic insight, and commitment to delivering results, noting that the agency consistently meets deadlines and adapts to evolving business needs. Overall, AdToro has transformed ProGrade’s social media advertising into a scalable, high-performing program — helping the company reach new audiences and achieve stronger ROI on every campaign.