About
Owl ESG is a global leader in empowering product professionals with the tools, knowledge, and strategies to create products that truly matter. With over 20 years of experience serving clients worldwide, Owl ESG offers a comprehensive suite of services including consulting, training, certifications, templates, coaching, books, and a Product Management optimization program. Their mission is to help organizations and teams deliver impactful products through expert guidance and proven methodologies.
The Challenge
With a robust suite of training, consulting, and certification offerings, Owl ESG needed to enhance their advertising efforts to reach more product professionals and organizations. Their primary goals were to develop and execute effective paid media campaigns, optimize attribution for clearer performance insights, and expand into new advertising channels to fuel growth. They sought a partner who could not only execute campaigns but also collaborate strategically to refine messaging and creative over time.
The Approach
AdToro implemented a comprehensive paid media strategy designed to help Owl ESG scale their reach and improve campaign performance. Their work included: Paid Search & Social Advertising: Managing and optimizing campaigns across key platforms to attract and convert target audiences. Creative Development & Landing Page Design: Collaborating with Owl ESG to refresh ad creative and build landing pages tailored to specific campaigns. Attribution Optimization: Refining attribution windows to provide clearer visibility into media effectiveness and ROI. Strategic Collaboration: Conducting weekly meetings to review trends, share learnings, and plan optimizations, as well as exploring additional channels for future growth. Chris and Tyler led the account, working closely with Owl ESG’s internal marketing team and coordinating with other vendors to ensure all marketing initiatives were aligned. Their hands-on approach balanced tactical execution with strategic oversight, making them a seamless extension of the client’s team.
The Results
Owl ESG reported strong results and a positive impact from AdToro’s work. One of the most impactful changes was the adjustment of attribution windows, which provided clearer insights into how media was performing and allowed the team to make more informed decisions. The client praised AdToro’s accountability, transparency, and responsiveness, highlighting their ability to address issues directly and develop clear action plans when challenges arose. The workflow was described as seamless and collaborative, with weekly check-ins and open communication through Slack ensuring that campaigns remained aligned with evolving business goals. Owl ESG also commended AdToro for their willingness to collaborate with other vendors, helping ensure that all marketing efforts worked cohesively toward shared objectives. Overall, AdToro has become a trusted partner in driving Owl ESG’s paid media success, combining strategic thinking with hands-on execution to deliver measurable results.