About
IntelliGym is the #1 selling cognitive training software for youth athletes in soccer and hockey, designed to enhance awareness, anticipation, and decision-making on the field and ice — while also helping players stay safer. Patented and tested by NASA, the U.S. Army, DARPA, and multiple universities, IntelliGym has been proven to improve athletic performance and cognitive skills. Backed by Stadia Ventures, the largest sports VC fund in North America, IntelliGym is redefining how athletes train and prepare for competition.
Challenge
Despite being a proven product trusted by leading organizations, IntelliGym faced a unique challenge: most athletes, parents, and coaches were unfamiliar with cognitive sports training as a category. As the company grew its presence in the U.S. market, they needed a strategy to educate their audience, build brand recognition, and significantly improve return on ad spend (ROAS) and conversion rates — surpassing performance from the previous two years. The challenge also required creative positioning that communicated the product’s value in simple, accessible terms to a non-technical audience.
The Approach
AdToro developed a comprehensive digital marketing strategy tailored to IntelliGym’s goals, combining creative execution with data-driven optimization. Their work included: Creative Development: Producing video and image ads for Google and Facebook to educate and engage new audiences. KPI & CPA Definition: Setting clear performance benchmarks around each software product, accounting for pricing and training differences. Conversion Tracking & Optimization: Enhancing conversion tracking systems to provide deeper insights into campaign performance. A/B Testing & SEO: Experimenting with keywords, audiences, and messaging to refine targeting and improve results. Budget & Scaling Strategy: Collaborating closely with IntelliGym to work within budget constraints while scaling at a manageable, sustainable pace. With a dedicated team of two digital strategists, AdToro provided weekly reporting and regular strategy sessions, adapting to IntelliGym’s needs despite a seven-hour time difference. Their transparent communication and clear explanations helped demystify complex digital strategies for the client.
The Results
Since partnering with AdToro, IntelliGym has achieved its key goals, including increased ROAS, higher conversion rates, and stronger website traffic — even during a downturn in youth sports participation. The collaboration has resulted in a notable lift in sales and improved campaign performance across all key metrics. The client praised AdToro’s flexibility, responsiveness, and deep understanding of a unique product, as well as their willingness to work within budget and scale at a sustainable pace. Weekly reports and regular meetings ensured smooth communication and alignment, and AdToro’s hands-on support — even on short notice and weekends — demonstrated their commitment to success. IntelliGym described AdToro as a “great, flexible, nimble, and responsive agency” and has already referred them to other portfolio companies, further underscoring the strength and impact of the partnership.