About
HRBTec is an enterprise development firm specializing in creating custom products and solutions for medium to large businesses. The company focuses on building scalable, tailored systems that meet complex organizational needs, helping clients streamline operations and deliver better customer experiences.
The Challenge
The key challenge for HRBTec was to strengthen its customer engagement strategy and build awareness around its solutions through impactful social media campaigns. They needed a partner who could take over the management of their Facebook and Instagram accounts, develop creative messaging, and execute campaigns that resonated with their target audience.
The Approach
AdToro created and executed a comprehensive social media strategy tailored to HRBTec’s goals. The team managed Facebook and Instagram campaigns designed to educate and engage potential customers, including a notable B2C campaign for SRS Distribution — one of the largest roofing distributors in the U.S. Under the “Roof Facts” theme, AdToro crafted content and messaging aimed at informing and converting users. Their work focused on aligning creative strategy with customer communication needs while maintaining close collaboration and transparent communication throughout the project.
The Results
AdToro successfully delivered social media campaigns and engagement strategies that met HRBTec’s objectives and satisfied all project requirements. The client praised the team’s excellent communication, high-quality work, and ease of collaboration, noting that AdToro’s experience and proactive approach made them stand out. The partnership has been marked by strong alignment, clear deliverables, and seamless execution.