About
Hammer-Fist is an award-winning 7-in-1 multi-tool created to make everyday DIY projects safe, simple, and stress-free. Compact, lightweight, and designed to fit every hand, it combines a hammer, nail puller, hex drive, ruler, square, mallet, and bottle opener into one versatile design. Built for families, seniors, kids, and anyone who’s ever struggled with traditional tools, Hammer-Fist has been recognized for its innovation and was named Best New Hand Tool at the National Hardware Show 2025.
Challenge
As a new and innovative 7-in-1 multi-tool brand, Hammer Fist faced the challenge of building product awareness in a crowded market and driving qualified visitors to its website. With the holiday season presenting a critical window for sales, the company needed a strategy to stand out, capture attention, and convert interest into e-commerce growth.
The Approach
AdToro designed a full-funnel digital marketing strategy tailored to Hammer Fist’s launch goals, focusing on channels that could quickly drive awareness and e-commerce sales during the competitive holiday season. Their scope of work included: Paid Social Advertising (Meta and TikTok) to showcase Hammer Fist’s unique 7-in-1 tool and reach DIY enthusiasts, gift buyers, and home project audiences. PPC Advertising (Google Search) to capture high-intent shoppers searching for DIY tools and holiday gift ideas. SEO & Organic Social to strengthen long-term visibility, improve search rankings, and build community engagement beyond paid efforts. With a dedicated team of 2–5 employees, AdToro embedded themselves within the Hammer Fist marketing team, maintaining consistent communication and providing strategic recommendations. Their proactive management, ability to adapt campaigns in real time, and commitment to delivering value ensured Hammer Fist maximized visibility, site traffic, and seasonal sales opportunities.
The Results
AdToro delivered significant growth for Hammer Fist across core digital channels during the holiday season. The campaigns drove double- and triple-digit percentage increases in page reach, new fans, impressions, and website clicks across social platforms, translating into stronger brand visibility and e-commerce performance. Equally important was AdToro’s speed and responsiveness. Despite being hired later than ideal in the holiday cycle, the team onboarded Hammer Fist and launched campaigns within just 7–10 days, ensuring the brand didn’t miss November’s critical gift-buying window. Communication remained seamless through virtual meetings, email, and messaging apps, with AdToro consistently turning around requests and feedback quickly. Hammer Fist highlighted AdToro’s responsiveness and ability to move at the speed of e-commerce marketing as their most impressive qualities, setting them apart from competitors. While reporting occasionally arrived a few days late, it was always comprehensive and actionable. Overall, Hammer Fist praised AdToro for their professionalism, proactive approach, and customer service.