About
Genie Solar Energy is a leading commercial solar installer dedicated to helping businesses reduce energy costs and achieve their sustainability goals. With a focus on innovation, reliability, and customer service, Genie designs and installs customized solar energy solutions tailored to each client’s unique needs. Their mission is to make clean, renewable energy accessible and cost-effective for organizations of all sizes, empowering them to transition to a more sustainable future while improving their bottom line.
Challenge
As a commercial solar installer, Genie Solar Energy needed to expand its reach and attract more qualified prospects online. Their primary goals were to generate quality leads, increase website traffic, and build brand awareness — all while keeping acquisition costs low. With no significant leads converting from their website before, they sought a digital marketing partner who could transform their online presence and turn interest into action.
The Approach
AdToro built and executed a targeted lead generation strategy tailored to Genie Solar Energy’s goals. Their scope of work included: Google Ads Campaigns — capturing high-intent prospects searching for commercial solar solutions. LinkedIn Display Advertising — targeting decision-makers and key stakeholders in relevant industries. Creative Development — designing and delivering compelling ad assets to maximize engagement and conversions. A dedicated team of 2–5 specialists managed the campaigns end-to-end, ensuring rapid launch timelines and close alignment with Genie Solar Energy’s vision. AdToro’s open communication, transparency, and willingness to go the extra mile allowed them to act as an extension of the client’s team.
The Results
The results exceeded expectations: Genie Solar Energy went from no converting leads to an abundance of high-quality leads at a low cost per acquisition. The campaigns successfully boosted website traffic and brand visibility, delivering tangible business impact. AdToro’s project management was praised for being exceptionally fast and efficient — launching campaigns in a fraction of the time compared to other agencies, without sacrificing quality. Their proactive communication and ability to turn the client’s vision into reality not only drove results but also impressed Genie Solar Energy’s leadership. The client highlighted AdToro’s transparency, responsiveness, and commitment to excellence as standout qualities, noting that the partnership not only met but exceeded expectations in every area.