About
Federal Package is a leading contract manufacturer specializing in personal care products for brands that don’t have the capacity to operate their own manufacturing facilities. With decades of experience, the company partners with businesses to bring their product visions to life — from formulation and production to packaging — while emphasizing innovation, quality, and sustainability.
Challenge
Federal Package needed to expand their digital presence and position themselves as a leader in contract manufacturing. Their primary goals were to generate more organic content, improve SEO and SEM performance, and convert that increased visibility into sales leads. With ambitious growth goals and competitive markets, they needed a partner that could help them outrank competitors and build a stronger online foundation for growth.
The Approach
AdToro took a comprehensive, full-funnel approach to Federal Package’s digital marketing strategy — combining organic SEO growth with paid advertising to maximize visibility, traffic, and lead generation. The team’s scope of work included: Extensive Keyword & Competitor Research — identifying the most valuable keywords and opportunities to outperform competitors in key markets. SEO Content Strategy & Creation — producing optimized blog content and unique website pages to improve rankings and organic visibility. Custom Landing Pages for Ads — building dedicated, conversion-focused pages tailored to specific campaigns on Google, Facebook, and Instagram. SEM Campaign Strategy & Management — launching and managing targeted ad campaigns to increase impressions, clicks, and conversions while maintaining cost efficiency. Ongoing Testing & Optimization — continuously refining ad creative, targeting, and bidding strategies to maximize performance across channels. Chris and Tyler led the account, with Chris overseeing campaign strategy, ad management, and budget optimization, while Tyler focused on SEO content development. By combining organic search growth with paid advertising, AdToro helped Federal Package capture new audiences, drive qualified traffic, and turn that visibility into measurable business results.
The Results
The partnership with AdToro delivered major improvements across all key metrics. Federal Package’s site health soared to 89%, sessions increased by 71%, new sessions grew by 13%, and the bounce rate dropped by 9%. On the SEM side, impression rate more than doubled, conversions doubled, conversion rate improved by 15 bps, and clicks increased by 30%. The collaboration was praised for its smooth workflow and responsiveness. AdToro adapted to Federal Package’s pace while proactively pushing initiatives forward. Their attention to detail, quick turnaround times, and clear focus on their core strengths impressed the client, who also appreciated their willingness to recommend trusted partners when additional expertise was needed. Federal Package highlighted the partnership as a strong return on investment, noting that all key metrics improved within the first year and that AdToro remained competitively priced compared to other agencies — making them a clear choice for ongoing growth.