About
eat G.A.N.G.S.T.E.R. is a Chicago-based food company specializing in allergy-friendly baking mixes that are free of gluten, grains, eggs, nuts, and dairy. Their mission is to make delicious baked goods accessible to individuals with dietary restrictions, offering safe alternatives without compromising taste.
Challenge
eat G.A.N.G.S.T.E.R. needed a partner with digital marketing expertise to drive more customers to their website and increase conversion rates. With ambitious growth goals, the company wanted to expand its reach, boost e-commerce performance, and maximize return on ad spend (ROAS) while operating with a lean team and budget.
The Approach
AdToro created a tailored digital marketing strategy for eat G.A.N.G.S.T.E.R., focused on scaling e-commerce results through: Paid Social Advertising — strategy, management, and execution of social media campaigns to build awareness and drive direct sales. Google Ads Campaign Management — targeting high-intent searches to increase site traffic and conversions. Budget Optimization & Strategy — advising on where and how to allocate spend for maximum ROAS. Creative Collaboration — developing campaign concepts aligned with eat G.A.N.G.S.T.E.R.’s brand and customer base. A dedicated team of two AdToro specialists worked directly with the client on a weekly basis, ensuring continuous collaboration, performance monitoring, and strategic refinement.
The Results
AdToro’s efforts produced a significant increase in ROAS, achieving the client’s biggest goal of scaling profitable returns from digital marketing. Despite website glitches outside of AdToro’s control that temporarily disrupted tracking, the team went above and beyond—waiving fees during the downtime and maintaining transparency throughout. Communication was consistent, with bi-weekly metric reviews keeping performance aligned with business objectives. The client praised AdToro’s responsiveness, flexibility, and professionalism, highlighting them as “a pleasure to work with.” While suggesting room for even more creative engagement, eat G.A.N.G.S.T.E.R. emphasized their satisfaction, noting AdToro’s ability to deliver measurable impact while remaining cost-conscious and client-focused.