Selling a sophisticated travel risk management platform to enterprise buyers requires precision at every level of the funnel. Riskovery needed a complete digital overhaul — a redesigned website, paid advertising across search and professional channels, SEO, email marketing, and creative production — all oriented around strict cost-per-lead KPIs and an audience that had no room for waste.
AdToro rebuilt the Riskovery website from the ground up, developed content, graphics, and an explainer video, and manages ongoing paid campaigns across Google Ads, Bing Ads, and LinkedIn Ads. SEO, weekly blog content in an "In The News" format, and email marketing round out the full-service engagement. A single project manager handles all requests, giving the client one point of contact who coordinates everything internally.
AdToro has hit the client's cost-per-lead KPI almost every month since the engagement began, giving Riskovery the confidence to continuously increase their digital advertising budget. SEO continues to improve and their weekly blog has grown its subscriber base steadily. The Director of Marketing put it plainly — the work speaks volumes.
We are not the cheapest option and we do not try to be. What we offer is a level of support, communication, and results that justifies the investment — and clients who have experienced that tend to agree.
Next projects.
(2016-25©)
