Reaching professional creatives with a premium storage product requires precise audience targeting and creative that speaks directly to how they work. ProGrade needed a partner who could take ownership of their paid social program, build out the right creative, and continuously test new platforms and audiences to expand their reach beyond what they had built internally.
AdToro developed a full advertising plan and produced creative for Facebook and Instagram campaigns, while also testing additional platforms to broaden ProGrade's audience reach. The partnership runs on a weekly call cadence with full transparency through a real-time performance dashboard, with project management handled through Asana and Slack.
ROAS, total reach, and cost per click have all improved month over month as the program continues to be refined and optimized. VP of Marketing and co-founder Mark Lewis noted the team's responsiveness as a standout quality, with requests addressed quickly and adjustments made without delay.
Continuous improvement is built into how we operate. Every month is an opportunity to tighten the program, test something new, and push the numbers further in the right direction.
Next projects.
(2016-25©)
