Breaking into the U.S. market with a category that most parents, coaches, and young athletes have never heard of requires more than standard digital advertising. IntelliGym needed a partner who could build brand awareness from the ground up, craft creative positioning that made the product accessible, and develop a seasonal campaign roadmap that accounted for the natural rhythms of youth sports — all while operating across a seven-hour time zone difference.
AdToro built and managed video and image ad campaigns across Google and Facebook, defined KPIs and CPAs for both software products, improved conversion tracking, and ran A/B testing across SEO, keywords, and audiences. Weekly reports kept the client informed, with monthly calls and on-demand availability handling anything that came up in between.
Despite a difficult period for youth sports in 2020 and 2021, IntelliGym saw a meaningful lift in sales, conversion rates, and website traffic after bringing AdToro on. Just as importantly, the team scaled at a measured pace rather than chasing early wins too aggressively — a quality the client called out directly as a differentiator.
Ron Roy, Advisory and Lead Mentor at IntelliGym, described AdToro as flexible, nimble, responsive, and a superb value. We'll take that. It's exactly what we aim to be for every client, regardless of time zone.
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