HRBTec

HRBTec

Introduction

HRBTec, an Atlanta-based enterprise development firm building custom products and solutions for medium to large businesses, brought AdToro on in January 2022 to manage social media campaigns and customer engagement strategy for one of their key clients. The project centered on SRS Distribution, one of the largest roofing distributors in the country, which had launched a B2C campaign around a new roofing quote system.

Year

2023

Industry

Home Improvement

Scope of work

/

Digital Advertising

Timeline

12 Months

Introduction

HRBTec, an Atlanta-based enterprise development firm building custom products and solutions for medium to large businesses, brought AdToro on in January 2022 to manage social media campaigns and customer engagement strategy for one of their key clients. The project centered on SRS Distribution, one of the largest roofing distributors in the country, which had launched a B2C campaign around a new roofing quote system.

Year

2023

Industry

Home Improvement

Scope of work

/

Digital Advertising

Timeline

12 Months

Challenges

Challenges

Running social media for an enterprise client's B2C initiative requires a clear content strategy, consistent execution, and a partner who can operate within a defined scope while still bringing creative thinking to the work. HRBTec needed an agency that could step in, understand the campaign goals quickly, and manage Facebook and Instagram with minimal friction.

AdToro managed SRS Distribution's Facebook and Instagram accounts under the "Roof Facts" campaign theme, creating content designed to educate potential customers and drive awareness of the roofing quote system. Three AdToro team members worked directly on the campaign, maintaining clear communication and delivering all project requirements within scope.

Final thoughts

Final thoughts

AdToro delivered excellent social media campaigns and strategies that met HRBTec's specific requirements throughout the engagement. CEO William Harris noted that communication and the quality of deliverables were the standout qualities of the partnership.

Fulfilling every requirement within scope is the floor, not the ceiling. We show up to every project ready to deliver on what was promised and then find ways to push it further.

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Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

AdToro

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 AdToro.

Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.