Competing in contract manufacturing requires showing up where buyers are searching and communicating a clear, credible value proposition. Federal Package needed to improve their search presence in key markets, build out organic content that reflected their expanded capabilities, and connect paid ads directly to landing pages designed to convert.
AdToro ran competitive keyword research across target markets, developed a strategy to grow organic content on the site, and built unique landing pages tied to specific Facebook, Instagram, and Google ad campaigns. Each landing page included original content and a lead capture form. Tyler handled blog writing and content while Chris managed campaign budgets and optimization across all active channels.
The results across both SEO and SEM were significant. Site health climbed to 89%, sessions increased 71%, and bounce rate dropped. On the paid side, impressions more than doubled, conversions doubled, and clicks rose around 30%. Every core metric the team set out to move went in the right direction.
Chief Commercial Officer Melissa Niebes noted that the team knows their core and doesn't spread themselves thin trying to do everything. That focus is intentional. We do what we do well, and we bring in the right people when something falls outside that lane.
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(2016-25©)
