Managing paid media across multiple channels while simultaneously refining strategy, refreshing creative, and building landing pages requires a partner who can operate both at the execution level and the strategic level at the same time. The client needed a team that could be hands-on without losing sight of the bigger picture, and who could integrate smoothly with their existing marketing vendors.d:
AdToro manages all paid media channels for the client, runs weekly strategy and performance calls, maintains a Slack channel for ongoing communication, and collaborates directly on creative refreshes and landing page development. Chris and Tyler manage the account directly and participate in the client's monthly cross-vendor meetings to keep all teams aligned on shared goals.
One of the most impactful early changes AdToro made was restructuring the client's attribution windows, tightening them to give a clearer and more accurate picture of how their media was actually performing. Beyond that, the partnership has been defined by accountability — when issues come up, the team addresses them directly, commits to a plan, and follows through.
The client's Sr. Digital Marketing Manager noted that AdToro is transparent, receptive to feedback, and adjusts without friction. That kind of working relationship is what we build toward from day one with every client we take on.
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